Snap quarterly ARPU by region 2024 | Statista

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Snapchat's average revenue per user (ARPU) was highest in North America in the first quarter of 2024, at 7.44 U.S. dollars. In Europe, this figure was 2.04 USD per user, while for the rest of the world it stood at 1.13 USD. Globally, Snapchat generated an ARPU of 2.83 USD in the most recently reported quarter.

Snap's average quarterly revenue per user from 2nd quarter 2016 to 1st quarter 2024, by region (in U.S. dollars)

Characteristic	North America	Europe	Rest of world
Q1 '24	7.44	2.04	1.13
Q4 '23	8.96	2.49	1.03
Q3 '23	7.82	2.11	0.96
Q2 '23	6.83	1.93	0.98
Q1 '23	6.37	1.7	1
Q4 '22	8.77	2.38	1.1
Q3 '22	8.13	1.83	0.89
Q2 '22	7.93	1.98	0.96
Q1 '22	7.77	1.93	0.95
Q4 '21	9.58	2.54	1.12
Q3 '21	8.2	1.92	0.98
Q2 '21	7.37	1.95	1.07
Q1 '21	5.94	1.48	0.93
Q4 '20	7.19	1.91	1.11
Q3 '20	5.49	1.43	0.95
Q2 '20	3.4	1.1	0.89
Q1 '20	3.57	1.09	1
Q4 '19	4.42	1.37	1.35
Q3 '19	3.75	1.05	1.01
Q2 '19	3.14	0.95	1.2
Q1 '19	2.81	0.77	0.97
Q4 '18	3.38	1.04	1.24
Q3 '18	2.62	0.85	0.84
Q2 '18	2.21	0.66	0.96
Q1 '18	2.1	0.53	0.58
Q4 '17	2.75	0.66	0.56
Q3 '17	2.17	0.48	0.3
Q2 '17	1.97	0.39	0.29
Q1 '17	1.81	0.24	0.19
Q4 '16	2.15	0.28	0.15
Q3 '16	1.76	0.24	0.04
Q2 '16	1.06	0.14	0.01
Q1 '16	0.67	0.07	0.01

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Release date

April 2024

More information

Region

Worldwide

Survey time period

Q1 2016 to Q1 2024

Supplementary notes

North America includes Mexico, the Caribbean and Central America.
Europe includes Russia and Turkey.

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