Finland: consumer perceptions of organic food 2023

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According to the 2023 consumer survey, most respondents in Finland said that the characteristics fitting most to the image of organic food were small-scale operations and healthy. In contrast, characteristics such as efficient, for greenies or memorable contributed least to the respondents' image of organic food.

On a scale of 1 to 7, how well do the following characteristics fit to your image of organic food?

Characteristic	1 Does not fit at all	2	3	4	5	6	7 Fits very well
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Release date

September 2023

More information

Region

Finland

Survey time period

August 2023

Number of respondents

2,318 respondents

Age group

18-74 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Seuraavaksi muutamia sanoja. Miten hyvin tai huonosti nämä mielestäsi sopivat luomuruuan mielikuvaan?"

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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