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Spending on programmatic advertising in Denmark 2013-2020, by platform

Published by Statista Research Department, Oct 30, 2023
The programmatic advertising spending in Denmark is expected to increase. The expenditure on banners and other display ads, for instance, amounted to 281,9 million Danish kroner in 2013 and is forecasted to reach almost 1.6 billion Danish kroner in 2020. Programmatic advertising is the fully automated and individualized purchase and selling of advertising surface in real-time.

Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK)

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Release date

November 2018

Region

Denmark

Survey time period

2013 to 2017

Supplementary notes

* forecast.

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