Most frequently used women's shampoo brands in the United Kingdom (UK) in 2017
Actual user numbers
After a similar 2017 survey of 24,845 of women 15 years of age or older, it is estimated that Tresemmé has 6.1 million female users in the UK. The user base of Pantene Pro V, Head & Shoulders, and L’Oréal was estimated to be over four million. Four more brands were estimated to have more than three million users. The rankings of both surveys somewhat differ.
Shampoo market
While a lot of women think they can live without shampoo, it remains the most sold haircare product in Britain. In 2017, 164.7 million shampoo units were sold. And the sales from the manufacture of shampoos in the UK came to 140 million British pounds.