Favorite brands among seniors in Germany 2014

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This statistic shows the results of a survey on the most popular brands among seniors in Germany in 2014. During the survey period it was found that nearly 10 percent of respondents aged 60 years and older stated that Mercedes was their absolute favorite brand. VW (7 percent) and BMW (6.8 percent) followed in second and third place.

What is your absolute favorite brand?

Characteristic	Share of respondents
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Release date

October 2014

More information

Region

Germany

Survey time period

4 August 2014 to 29 August 2014

Number of respondents

466 respondents who stated to have a favorite brand

Age group

60 years and older

Special properties

only one response possible

Supplementary notes

This question was phrased by the source as follows: "Some brands are more likeable than others. Some people even have a favorite brand. Regardless of the product category: which brand do you find especially likeable or attractive? What is your absolute favorite brand?"
(original German question: "Manche Marken sind einem ja sympathischer, andere weniger. Und manche Menschen haben ja sogar eine eigene Lieblingsmarke. Einmal unabhängig von der Produktkategorie: Welche Marke finden Sie besonders sympathisch und ansprechend? Was ist Ihre absolute Lieblingsmarke?")

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