Importance of social media when buying cosmetics in the U.S. 2017 | Statista

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This statistic presents the importance of social media when purchasing cosmetics in the United States from 2014 to 2017, by type. For 2016, the survey revealed that about 27 percent of respondents say YouTube is very important in determining which cosmetics they purchase.

How important is social media in determining which cosmetics to buy?*

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Release date

November 2017

More information

Region

United States

Survey time period

October 2017

Number of respondents

864 respondents

Age group

18-75 years

Method of interview

Online panel

Supplementary notes

* All buyers.
The original question was posed as follows: "How important is social media in helping you determine which cosmetics you buy?"

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