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Spending on print media advertising saw a declining trend in Finland between 2015 and 2022, accounting for 19.3 percent of the total advertising expenditure of 2022. This was a decrease of 7.9 percent compared to the previous year. Printed newspapers (excluding pick-up newspapers) made up 13.3 percent of print media advertising spending in 2022, followed by printed magazines with 3.5 percent.
Share of print media advertising expenditure in Finland from 2015 to 2022, by type
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Kantar TNS Finland. (January 31, 2023). Share of print media advertising expenditure in Finland from 2015 to 2022, by type [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/545166/printed-media-advertising-expenditure-share-by-type-in-finland/
Kantar TNS Finland. "Share of print media advertising expenditure in Finland from 2015 to 2022, by type." Chart. January 31, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/545166/printed-media-advertising-expenditure-share-by-type-in-finland/
Kantar TNS Finland. (2023). Share of print media advertising expenditure in Finland from 2015 to 2022, by type. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/545166/printed-media-advertising-expenditure-share-by-type-in-finland/
Kantar TNS Finland. "Share of Print Media Advertising Expenditure in Finland from 2015 to 2022, by Type." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/545166/printed-media-advertising-expenditure-share-by-type-in-finland/
Kantar TNS Finland, Share of print media advertising expenditure in Finland from 2015 to 2022, by type Statista, https://www.statista.com/statistics/545166/printed-media-advertising-expenditure-share-by-type-in-finland/ (last visited May 11, 2024)
Share of print media advertising expenditure in Finland from 2015 to 2022, by type [Graph], Kantar TNS Finland, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/545166/printed-media-advertising-expenditure-share-by-type-in-finland/