Kraft Heinz: ad expenditure 2023

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According to the report, the The Kraft Heinz Company spent approximately 1071 million U.S. dollars on advertising in 2023.
On July 2, 2015, the Kraft Foods Group completed the merger with Heinz to become The Kraft Heinz Company.

Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2023 (in million U.S. dollars)

Characteristic	Expenditure in million U.S. dollars
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Release date

February 2024

More information

Region

Worldwide

Survey time period

2014 to 2023

Supplementary notes

Fiscal year 2014 ended on December 28, 2014; 52 weeks.
Fiscal year 2015 ended on January 3, 2016; 53 weeks.
Fiscal year 2016 ended on December 31, 2016; 52 weeks.
Fiscal year 2017 ended on December 30, 2017; 52 weeks.
Fiscal year 2018 ended on December 29, 2018; 52 weeks.
Fiscal year 2018 ended on December 28, 2019; 52 weeks.
For the fiscal year ended December 26, 2020; 52 weeks.
For the fiscal year ended December 25, 2021; 52 weeks
For the fiscal year ended December 31, 2022; 52 weeks

The source notes: "In 2021, we updated our definition of advertising expenses to reflect a more comprehensive view of costs that promote our brands to create or stimulate a desire to buy our products. Our definition of advertising expenses now includes advertising production costs, in-store advertising costs, agency fees, brand promotions and events, and sponsorships, in addition to costs to obtain advertising in television, radio, print, digital, and social channels."

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