Revenue of Salesforce.com broken down by cloud service 2015-2023

As of its 2023 fiscal year, Salesforce.com’s largest revenue-generating service offering was its “Service cloud” which earned the company close to seven billion U.S. dollars in total revenue. Other cloud services offered by the company include the Sales Cloud, Salesforce Platform, Marketing Cloud and Data. Historically, Sales Cloud has generated most of Salesforce’s revenue, but this year it generated the third most revenue out of the segment, while still generating more compared to the previous year.

Salesforce.com

Salesforce is a software company which focuses its business around cloud related software-as-a-service (Saas). The company has experienced rapid growth in recent years, with revenues increasing from around 1.3 billion dollars in 2010 to 21.25 billion in 2021. This rapid growth is spread across all of the company’s regional markets, but the Americas region remains the company’s largest, with sales of more than 14.7 billion dollars.

Software as a service (SaaS) market

One of the many reasons for Salesforce's success is the rapid growth of the SaaS market itself. Bringing in less than 15 billion dollars in 2010, SaaS market revenues have grown to an estimated 157 billion as of 2020. The SaaS model involves the licensing of software to businesses, allowing these companies to make use of a huge range of advanced business applications without the need to host the software themselves.