Beer: leading brands Spain 2021

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This statistic displays the leading four beer brands ranked by consumer reach in Spain as of 2021. During this year, Mahou held the highest number of consumer reach points with 32 million, followed by the brand San Miguel and Cruzcampo.

Leading beer brands ranked by consumer reach in Spain in 2021 (in million Consumer Reach Points*)

Characteristic	Consumer Reach Points in millions
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Release date

2022

More information

Region

Spain

Survey time period

2021

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households.

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