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News brands reach in the United Kingdom 2020-2022, by category

Published by
Amy Watson,
Dec 13, 2023
In the United Kingdom, mid-market newspaper brands had a reach of 58 percent between September 2020 to June 2022. By comparison, newsbrands ranked as 'quality' as well as newsbrands ranked as "popular" both reached approximately two thirds (67 percent). of the general population in the country.

Reach of newspaper brands among adults in the United Kingdom from September 2020 to June 2022, by category

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Release date

September 2022

Region

United Kingdom

Survey time period

September 2020 to June 2022

Age group

15 years and above

Special properties

total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)

Supplementary notes

PAMCo 3 2022: Sept '20 – June '22 print data fused with June '22 iris data.

For more information on the methodology of this survey click here.

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