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Amazon's share in search ad spend in the U.S. 2019-2023

Published by
Julia Faria,
Jan 6, 2023
In 2021, Amazon was expected to account for 19 percent of total search advertising spending in the United States, up from 13.3 percent two years earlier. In 2023, the share is projected to surpass 20 percent.

Amazon's share in search advertising spending in the United States in 2019, 2021, and 2023

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Release date

April 2021

Region

United States

Survey time period

2019

Supplementary notes

* Forecast.
** Forecast. According to the source, the share is expected to surpass 20 percent.

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Statistics on " Amazon advertising in the United States "

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Overview

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Amazon ad business

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Amazon ad investments

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Market perspective

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Metrics

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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