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Change in Amazon Prime Day ad spend in the U.S. 2020-2022

Published by
Michele Majidi,
Mar 22, 2024
Advertising spending for Amazon Prime Day in the United States in 2022 increased by 31 percent compared to the previous year. This marked a lower year-on-year increase than that seen in 2021, when ad spend was up 93.6 percent compared to 2020.

Change in Amazon Prime Day advertising spending in the United States from 2020 to 2022

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Release date

July 2022

Region

United States

Survey time period

October 13 and 14, 2020, June 14-15, 2021, and July 12-13, 2022

Supplementary notes

Figures prior to 2022 taken from earlier reports.

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Topics

Amazon advertising in the U.S.AmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in Europe
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