J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAd spending distribution in Brazil 2023, by medium
In 2023, free TV accounted for approximately 39.6 percent of Brazil's total advertising spending, while the internet held a share of 38.2 percent, according to data collected from ad agencies across the South American country. Out-of-home (OOH) media rounded up the top three with 10.8 percent. According to another source, ad spending in Brazil reached an estimated 14.5 billion U.S. dollars in 2023.
