Average spending on Christmas gifts in the U.S. 2000-2023

In 2022, consumers in the United States expected to spend approximately 920 U.S. dollars on Christmas gifts on average. This is a slight decrease compared to the previous year.

Holiday shopping

The Christmas, or holiday season, is the single most critical sales period of the year for many retailers: this period includes days, such as Black Friday and Cyber Monday, and an increasing amount of Americans also shop online during this busy time. With so many consumers actively spending and buying for the holidays, it comes to no surprise that over 80 percent of retailers in the United States participated in these two shopping events in 2022.

Gift cards and vouchers

Christmas is a public holiday in the United States and is celebrated on December 25th each year. It is known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales often peak again in January as many people redeem their received Christmas gift cards and vouchers. In fact, over half of U.S. consumers planned to buy gift cards or gift certificates for others. It is a popular gifting option, with many Americans indicating that it can be very convenient.