Digital display ad market share of major ad-selling companies in the U.S. 2022

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It was calculated that in in 2019 Google's ad revenues (including YouTube) accounted for 10.6 percent of total net digital display ad revenues in the United States. At the same time Amazon's ad revenues accounted for 4.1 percent, and are forecast to further grow to a 5.6-percent share by 2022.

Net digital display ad market share of major ad-selling companies in the United States from 2019 to 2022

Characteristic	Facebook (incl Instagram)	Google (incl. YouTube)	Amazon	Verizon Media Group	Twitter	Microsoft (incl. LinkedIn)	Snapchat	IAC	Other
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-

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Release date

July 2020

More information

Region

United States

Survey time period

2019

Supplementary notes

* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media (jncl. in-stream and outstream video ads), and sponsorships.

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