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Share of monthly online fashion shoppers in Sweden 2023-2024

Published by Statista Research Department, Apr 17, 2024

The share of online fashion shoppers in Sweden peaked in November 2023, during surveyed time. That month, around 35 percent of Swedish consumers purchased apparel related goods through digital channels. In the same year, the months of May and December also registered a high share of monthly fashion buyers, at roughly 34 percent.   

Share of online shoppers purchasing fashion items in Sweden from January 2023 to February 2024

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Sources

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Release date

March 2024

Region

Sweden

Survey time period

January 2023 to February 2024

Number of respondents

A minimum of 2,000 responents each month

Age group

18-89 years

Special properties

monthly online fashion purchasers

Method of interview

Online panel

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Statistics on " Fashion e-commerce in Sweden "

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Overview

5

Category benchmarks

6

Leading players

6

Online traffic

6

Shoppers

6

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Topics

Fashion e-commerce in SwedenFashion e-commerce in the United StatesSwedenE-commerce in the NordicsClothing and footwear industry in Sweden
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