AI opportunities in hotel operations worldwide 2023

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A 2023 study focused on the main opportunities considered by global hotel chains to implement artificial intelligence (AI) and machine learning in property operations. Based on the survey, 77 percent of respondents saw the biggest AI and machine learning opportunity in predictive modeling for environmental protection using energy, water, and waste-monitoring tools. This figure denotes an increase of 30 percentage points compared to the 2021 study.

Main opportunities to implement artificial intelligence (AI) and machine learning in property operations of hotel chains worldwide in 2021 and 2023

Characteristic	2021	2023
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Release date

December 2023

More information

Region

Worldwide

Survey time period

2021 and 2023

Number of respondents

68¹

Special properties

hotel chains

Supplementary notes

¹ Survey count in 2023. The number of respondents in 2021 was 60.

The source specifies that 2023 data are based on the share of respondents who said “extremely and somewhat likely”, while 2021 figures are based on “tick all that apply”.

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