During the Singles' Day sales in 2023, Tmall made up 70 percent of the total online perfume and color cosmetic sales in China. The total GMV of traditional e-commerce platforms for fragrance and makeup products amounted to around 20.4 billion yuan. YSL was the most popular brand.
November 2023
Asia, China
October 23 to November 11, 2023
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).
The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.
The statistics covered only traditional e-commerce platforms and Dian Tao.
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Business Solutions including all features.
Global overview
Overview of cosmetics market in China
Imports and exports
Distribution channels
Competition
Skincare
Color cosmetics
Toiletries & other personal care products
Consumer perspective
