Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowIn 2023, only a five percent share of UK survey respondents who identified themselves as omnivores (meat eaters) said that meat alternatives are a waste of time and wished "they'd stop it". Over three times as many respondents from the same category said the available alternatives serve their needs.
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