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Popularity of celebrity cosmetics brands among Gen Z in the U.S. 2023

Published by
Dominique Petruzzi,
Feb 26, 2024
According to the results of a survey conducted in 2023, about 46 percent of U.S. Gen Z respondents stated that they used celebrity cosmetics items. Around 22 percent defined themselves as "intenders" of celebrity-owned cosmetics brands.

Popularity of celebrity cosmetics brands among Gen Z in the United States in 2023

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Release date

October 2023

Region

United States

Survey time period

October 10 to 17, 2023

Age group

18-24 years

Special properties

U.S. Gen Z consumers who are aware of celebrity beauty brands

Supplementary notes

The source specifies that the data was weighed by U.S. Census 18+ but does not provide the exact number of Gen Z participants. Including all age groups, the survey question counted 2,064 responses.
The sources asked respondents which option described best their experience with celebrity beauty brands.

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Topics

Celebrity beauty brandsCosmetics industry in the U.S.Cosmetics industryGen Z and the beauty industry in the United StatesBeauty Advent calendars
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