Disney streaming ad revenue 2023

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In the fiscal year 2023 (spanning from October 2022 to September 2023), Disney's direct-to-consumer business generated 3.26 billion U.S. dollars with the sales of advertising time. A year earlier, the figure stood at 3.61 billion, which constitutes a decrease of 10 percent year on year.

Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

November 2023

More information

Region

Worldwide

Survey time period

October 2021 to September 2023

Supplementary notes

Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.

Numbers have been rounded.

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