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Change in advertising spending in Latin America 2023-2024, by selected medium

Published by
J. G. Navarro,
Jan 11, 2024
The source forecast that digital advertising spending in Latin America will increase by 13 percent in 2024, following a 16-percent growth rate in the previous year. Out-of-home (OOH) media was also expected to experience double-digit expansion in the region in the period. According to the same source's projections, Uruguay and Mexico were among Latin America's fastest-growing ad markets in 2024.

Change in advertising spending in Latin America in 2023 and 2024, by selected medium

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Release date

December 2023

Region

LAC

Survey time period

2023

Special properties

forecasts

Supplementary notes

* Estimate.

** Forecast.

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