Museum visitors: issues affecting leisure time US 2023

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According to a 2023 survey, the coronavirus (COVID-19) pandemic or other public health concerns were the main factors that negatively affected leisure time activities among museum-goers in the United States. Overall, roughly eight in ten frequent museum visitors stated so, whereas just under half of surveyed U.S. adults said the same. Meanwhile, 44 percent of museum-goers indicated inflation as a factor impacting leisure activities, compared to 54 percent of U.S. adults.

Main factors that negatively affected leisure time activities among museum-goers in the United States in 2023

Characteristic	Frequent museum-goers	U.S. adults
None of these	8%	18%
Violence/crime concerns	21%	27%
Extreme weather (including heat, storms, wildfires/smoke, flooding, etc.)	23%	31%
Inflation	44%	54%
COVID-19 or other public health concerns	77%	48%

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Release date

October 2023

More information

Region

United States

Survey time period

2023

Number of respondents

107,187¹

Supplementary notes

¹ The study included 107,187 frequent museum-goers (defined as people who typically visit multiple museums each year) and 2,002 respondents who were surveyed as part of general population sampling.

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