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Distribution of digital ad market in India FY 2021-2022, by platform ecosystem

Published by
Tanushree Basuroy,
Dec 1, 2023
During the financial year 2022, the platform ecosystems of tech giants, Meta and Alphabet (Google), held the largest share in India's digital advertising market, comprising 68 percent. In contrast, content platforms accounted for approximately nine percent of the market share. The Indian digital advertising market was worth just under 300 billion Indian rupees as of 2022.

Distribution of digital advertising market in India in financial year 2021 and 2022, by platform ecosystem

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Release date

November 2023

Region

India

Survey time period

FY 2021 and FY 2022

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Statistics on " Digital advertising in India "

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Overview

5

Emerging advertising platforms

6

Expenditure by channel

4

Expenditure by format

4

Influencer advertising

5

Social media advertising

4

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Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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