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Top online purchasing channels for wine in France 2022-2024

Published by Lynn Beyrouthy, Apr 10, 2024
When it comes to online purchasing channels for wine, approximately a third of French wine shoppers seemed to favor wine producers' websites in 2024. This marks a change in consumer preferences in contrast to the previous years, when survey data showed large retailers' websites to be the preferred online purchasing channel for wine in the country.

Leading e-commerce purchasing channels for wine in France in 2022 and 2024

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Release date

March 2024

Region

France

Survey time period

December 2023

Number of respondents

1,058*

Age group

18-65 years

Supplementary notes

*Figure for 2024 edition of the survey. The number of respondents varies in previous editions.

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