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In 2022, the Baltic states witnessed growth in digital advertising spending. Lithuania led the charge with an impressive 16.7-percent increase, closely followed by Estonia at 15.6 percent, while Latvia experienced a growth rate of 9.6 percent.
Digital advertising spending growth in the Baltics in 2022, by country
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Other statistics that may interest you Advertising in the Baltics
Overview
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- Premium Statistic Advertising spending in Europe 2014-2023
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Advertising spending in CEE 2022-2026
- Premium Statistic Digital ad spend in the Baltics 2022, by country
- Premium Statistic Digital ad spend growth in the Baltics 2022, by country
- Premium Statistic Advertising expenditure in Lithuania 2021-2022, by medium
- Premium Statistic Advertising expenditure in Latvia 2020-2023, by medium
- Premium Statistic Advertising expenditure in Estonia 2020-H1 2023, by medium
Traditional advertising
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- Premium Statistic TV advertising expenditure in Lithuania 2021-2022
- Premium Statistic TV advertising expenditure in Latvia 2020-2023
- Premium Statistic TV advertising expenditure in Estonia 2020 - H1 2023
- Premium Statistic Cinema advertising spending in Lithuania 2021-2022
- Premium Statistic Cinema advertising spending in Latvia 2020-2023
- Premium Statistic Radio advertising expenditure in Lithuania 2021-2022
- Premium Statistic Radio advertising expenditure in Latvia 2020-2023
- Premium Statistic Radio advertising expenditure in Estonia 2021-H1 2023
Digital advertising
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- Premium Statistic Digital ad spend share in the Baltics 2022, by format and country
- Premium Statistic Display ad spend in the Baltics 2022, by country
- Premium Statistic Display ad spend growth in the Baltics 2022, by country
- Premium Statistic Programmatic share of display ad spend in the Baltics 2022, by country
- Premium Statistic Programmatic ad spend in the Baltics 2022, by country
- Premium Statistic Video advertising spending in the Baltics 2022, by country
- Premium Statistic Search ad spend in the Baltics 2022, by country
- Premium Statistic Search ad spend growth in the Baltics 2022, by country
Digital retail media advertising
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Advertising spending by industry
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- Premium Statistic Advertising spending share in the Baltics 2023, by industry
- Premium Statistic Advertising spending share in Lithuania 2023, by industry
- Premium Statistic Advertising spending share in Latvia 2023, by industry
- Premium Statistic Advertising spending share in Estonia 2023, by industry
Social media and influencer advertising
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- Premium Statistic Social media ad spend growth in the Baltics 2022, by country
- Premium Statistic Social media ad spend in Lithuania 2018-2028
- Premium Statistic Daily social media reach in Lithuania 2022, by platform
- Premium Statistic Influencer ad spend in Lithuania 2018-2028
- Basic Statistic Most followed Instagram influencers in Lithuania 2023
- Premium Statistic Potential social media ad audience in Lithuania 2023, by platform
- Premium Statistic Potential social media ad reach in Lithuania 2023, by platform
Further Content: You might find this interesting as well
IAB Europe. (July 19, 2023). Digital advertising spending growth in the Baltics in 2022, by country [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1413210/digital-advertising-spending-growth-baltics-by-country/
IAB Europe. "Digital advertising spending growth in the Baltics in 2022, by country." Chart. July 19, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1413210/digital-advertising-spending-growth-baltics-by-country/
IAB Europe. (2023). Digital advertising spending growth in the Baltics in 2022, by country. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1413210/digital-advertising-spending-growth-baltics-by-country/
IAB Europe. "Digital Advertising Spending Growth in The Baltics in 2022, by Country." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1413210/digital-advertising-spending-growth-baltics-by-country/
IAB Europe, Digital advertising spending growth in the Baltics in 2022, by country Statista, https://www.statista.com/statistics/1413210/digital-advertising-spending-growth-baltics-by-country/ (last visited May 11, 2024)
Digital advertising spending growth in the Baltics in 2022, by country [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1413210/digital-advertising-spending-growth-baltics-by-country/