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A 2022 survey revealed that shoppers in the United States aged 18 to 34 were most likely to use online coupons, with 48 percent of respondents reporting this purchase habit. In comparison, 32 percent of shoppers aged 55 or older reported online coupon usage.
Share of shoppers using online coupons in the United States in 2022, by age group
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Other statistics that may interest you Digital coupons and deals in the United States
Overview
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- Premium Statistic Leading coupon aggregators by regular use in the U.S. 2023
- Premium Statistic Leading coupons and rebates websites in the U.S. 2023, based on visit share
- Premium Statistic Change in number of digital coupons in the U.S. 2018-2022
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Use and discovery
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- Premium Statistic Purchase habits when seeking out coupon codes in the U.S. 2023
- Premium Statistic Actions taken in order to receive coupons for online shopping in the U.S. 2023
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Users
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- Premium Statistic Share of shoppers using physical and online coupons in the U.S. 2023
- Premium Statistic Share of online coupon users in the U.S. 2022, by age group
- Premium Statistic Share of mobile app coupon users in the U.S. 2022, by age group
- Premium Statistic Share of digital vs. paper coupon usage in the United States 2023
- Premium Statistic Share of digital vs. paper coupon usage in the United States 2023, by generation
- Premium Statistic Digital vs. paper coupon usage in the United States 2023, by employment status
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- Premium Statistic Digital vs. paper coupon usage in the United States 2023, by parental status
Mobile usage
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- Premium Statistic Leading discount and offer apps in the U.S. 2023, by downloads
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Further Content: You might find this interesting as well
Coupon Science. (July 6, 2023). Share of shoppers using online coupons in the United States in 2022, by age group [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/
Coupon Science. "Share of shoppers using online coupons in the United States in 2022, by age group." Chart. July 6, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/
Coupon Science. (2023). Share of shoppers using online coupons in the United States in 2022, by age group. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/
Coupon Science. "Share of Shoppers Using Online Coupons in The United States in 2022, by Age Group." Statista, Statista Inc., 6 Jul 2023, https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/
Coupon Science, Share of shoppers using online coupons in the United States in 2022, by age group Statista, https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/ (last visited May 13, 2024)
Share of shoppers using online coupons in the United States in 2022, by age group [Graph], Coupon Science, July 6, 2023. [Online]. Available: https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/