Most popular fashion stores among Gen Z in the UK 2023
Primark was the leading fashion store in the UK, based on brand popularity among Generation Z in 2023. The retailer was popular among 61% of internet users, four percentage points more than second-placed H&M.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.