Indonesia: perception on trying trending beauty products without halal logo 2023

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A survey on the consumer perspective of the halal industry conducted in Indonesia in March 2023 found 48 percent of respondents would not try beauty and personal care products that were currently trending if it did not have a halal logo. In comparison, around 14 percent of respondents said they would still try it anyway.

Share of consumers who would try trending beauty and personal care products without a halal logo in Indonesia as of March 2023

Characteristic	Share of respondents
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Release date

April 2023

More information

Region

Indonesia

Survey time period

March 2023

Number of respondents

1,014 respondents

Special properties

among Gen Z and Millennial Muslim consumers

Method of interview

Online survey

Supplementary notes

Original survey question: "Would you be willing to try personal care or beauty products that are currently trending but do not have a halal logo? (Choose one answer)"

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