Gen Z e-shopper mobile audience share worldwide 2023, by country
Out of the countries examined, Mexico stood out with the highest proportion of Gen Z mobile e-commerce shoppers. As of March 2023, almost three-quarters (72.2 percent) of Mexican mobile shoppers belonged to the young adult demographic aged 18 to 24. While Latin American countries took the lead in Gen Z mobile online shopping audience, the United Kingdom had the lowest share of mobile shoppers within this age range, accounting for only 18 percent.
