Coffee popularity Brazil 2023 by generation

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According to results from the Statista Global Consumer Survey conducted in Brazil in 2023, 79 percent of respondents stated that they regularly drank coffee. Among those surveyed, baby boomers, individuals born between 1946 and 1964, had the highest proportion of coffee drinkers among all generations surveyed, with 88 percent reporting regular consumption. In contrast, Gen Z, those born between 1995 and 2012, had the lowest share of coffee drinkers at 67 percent.

Share of people regularly consuming coffee in Brazil in 2023, by generation

Characteristic	Share of respondents
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Number of respondents

12,119 respondents

Age group

18-64 years

Supplementary notes

During the survey, the question was phrased as follows: "Which of these beverage products do you consume regularly?"

Multiple answers were possible.
Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.

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