Retail technology impact on fashion store visit U.S. 2022

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About half of U.S.-based fashion consumers said receiving personalized offers on their personal phones would increase the likelihood of visiting a physical retail store. According to the findings of the 2022 survey, other retail technologies such as mobile check-outs or digital experiences (e.g., scanning QR codes on products) would have some impact on them visiting brick-and-mortar stores when buying clothes or footwear.

Share of fashion consumers who say the following retail technologies would increase the likelihood of visiting a physical store in the United States in 2022

Characteristic	Share of respondents
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Release date

March 2023

More information

Region

Worldwide, United States

Survey time period

October 2022

Number of respondents

1,000 respondents

Age group

14-64 years

Special properties

Internet users

Supplementary notes

This question was phrased as follows: "Which of the following would increase your likelihood of visiting a physical retail store when buying clothing/footwear?"

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