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Leading food and beverage categories bought online APAC 2022, by country

Published by S. Ganbold, Mar 31, 2023
According to a survey among consumers in selected Asia-Pacific countries in 2022, fruits and vegetables were the product category most purchased online in China, with 39 percent of the respondents having bought them online in the past 12 months. In comparison, frozen food was the product most bought online for South Korean consumers, at 42 percent.

Leading food and beverage categories bought online in the Asia-Pacific region in 2022, by selected country

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Number of respondents

72,662 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

The original survey question was: "Which of these groceries or beverages have you ordered online and had delivered to your home in the past 12 months? (multi-pick)"

Number of respondents in:
China - 24,123;
India - 24,166;
Australia - 12,187;
and South Korea - 12,186.

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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Statistics on " Online grocery shopping in the Asia-Pacific region "

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Other statistics that may interest you Online grocery shopping in the Asia-Pacific region

Overview

4

Segments

3

Usage

5

Brands

4

Consumer preferences

4

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Topics

Online grocery shopping in the Asia-Pacific regionGrocery shopping in ChinaShopping behavior in the Asia-Pacific regionFMCG market in the Asia-Pacific regionOnline shopping behavior in Southeast Asia
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