Number of stockholders in German households 2023

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In 2023, around 10.6 million people in Germany owned stocks.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people who own stocks in Germany from 2019 to 2023 (in millions)

Characteristic	People in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and older at the main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people.

Further information on methodology available here.

This question was asked during the survey in the following wording: "Various insurances and opportunities to invest your money are listed here. Which of these do you or someone in your household currently have? - Stocks."

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