Nordics: eBay mobile audience by age group 2023

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In the Nordic countries, eBay's mobile audience is predominantly under 35 years old, according to geolocalized data from March 2023. Finland has the largest percentage of mobile shoppers between 18 and 24, at around 42 percent. With roughly 51 percent of adults aged 25 to 34 using eBay on mobile devices, Sweden is home to the largest group of shoppers in that age range.

Distribution of eBay mobile shoppers in the Nordic countries as of March 2023, by age group

Characteristic	18-24	25-34	35-44	45-54	55 and above
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Release date

March 2023

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Region

Denmark, Finland, Norway, Sweden

Survey time period

March 2023

Special properties

based on an audience size of 103,252 mobile users*

Supplementary notes

The source does not provide additional information on the methodology used.
*41,637 users in Sweden, 17,914 in Norway, 23,229 in Denmark, and 20,472 in Finland.

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