Denmark: plant-based food types that consumers think of first 2022

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In a survey from May 2022, Danes were asked to name the products that come to mind first when they think of the term "plant-based food". Vegan ground beef received the most votes, it was mentioned by 64 percent of those surveyed. Plant-based drinks such as oat milk or almond milk followed, ahead of vegan and vegetarian dishes.

When you hear someone talk about plant-based food, which of the following types of food and drink do you think of first?

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Release date

September 2022

More information

Region

Denmark

Survey time period

May 2022

Number of respondents

1,005 respondents

Age group

18-70 years

Supplementary notes

The original question was phrased as follows: "Nedenfor er en liste med forskellige former for mad og drikke. Når du hører nogen snakke om plantebaseret mad, hvilke af nedenstående typer mad og drikke kommer du så primært til at tænke på?"

Multiple answers were possible.

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