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According to a survey during the third quarter of 2022, Gen Z made up the largest share of consumers globally who shopped for leisure, sports, and hobby-related products online (33 percent). Millennial consumers followed, with 32 percent buying these types of items on the web.
Share of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by generation
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Other statistics that may interest you Sporting goods e-commerce
Overview
5
- Premium Statistic Revenue of sports and outdoor e-commerce in selected countries worldwide 2023
- Premium Statistic Sports and outdoor e-commerce revenue worldwide 2017-2027, by segment
- Premium Statistic Average sports and outdoor e-commerce revenue per user worldwide 2017-2027
- Premium Statistic Global online and offline sports and outdoor e-commerce sales distribution 2017-2027
- Premium Statistic Global sports and outdoor e-commerce sales distribution 2017-2027, by device
Category benchmarks
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- Premium Statistic Shopping cart abandonment rate worldwide 2022, by industry
- Premium Statistic Global: retailers where products were unavailable in the past 3 months 2022
- Premium Statistic Global conversion rates in selected verticals 2023
- Premium Statistic U.S. total and e-commerce sports, hobby, instrument, and book stores sales 2004-2022
Leading players
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- Premium Statistic Worldwide: Top 10 Sports & Outdoor online stores
- Basic Statistic Leading sports and outdoor online shops in the United States 2023
- Premium Statistic United States: Top 10 Sports & Outdoor online stores
- Premium Statistic United Kingdom: Top 10 Sports & Outdoor online stores
- Premium Statistic Germany: Top 10 Sports & Outdoor online stores
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Online traffic
5
- Premium Statistic Monthly traffic to nike.com 2023
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- Premium Statistic Monthly traffic to jdsports.co.uk 2020-2022
Consumption
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- Premium Statistic Global sports and outdoor e-commerce users worldwide 2017-2027, by segment
- Premium Statistic Global sports and outdoor e-commerce penetration rate 2017-2027, by segment
- Premium Statistic Share of shoppers buying leisure, sport & hobby products online 2023, by country
- Premium Statistic Shoppers buying leisure, sport & hobby products online 2022, by gender and country
- Premium Statistic Share of shoppers buying leisure, sport & hobby products online 2022, by generation
- Premium Statistic Share of BOPIS sporting goods orders worldwide 2023
- Premium Statistic Percentage change of online sporting goods AOV worldwide 2023
- Premium Statistic Sales growth of BOPIS sporting goods orders 2023
Brand awareness
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- Basic Statistic Most well-known sports and outdoor online shops in the United States 2023
- Premium Statistic Nike brand profile in the United States 2023
- Basic Statistic Most well-known sports and outdoor online shops in the UK 2023
- Premium Statistic Sports Direct brand profile in the UK 2023
- Premium Statistic Adidas brand profile in Germany 2023
Further Content: You might find this interesting as well
Klarna. (October 1, 2022). Share of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by generation [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1361691/leisure-sport-shobby-online-shoppers-by-generation/
Klarna. "Share of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by generation." Chart. October 1, 2022. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1361691/leisure-sport-shobby-online-shoppers-by-generation/
Klarna. (2022). Share of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by generation. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1361691/leisure-sport-shobby-online-shoppers-by-generation/
Klarna. "Share of Global Consumers Purchasing Leisure, Sport & Hobby Products Online in 3rd Quarter 2022, by Generation." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1361691/leisure-sport-shobby-online-shoppers-by-generation/
Klarna, Share of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by generation Statista, https://www.statista.com/statistics/1361691/leisure-sport-shobby-online-shoppers-by-generation/ (last visited May 15, 2024)
Share of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by generation [Graph], Klarna, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1361691/leisure-sport-shobby-online-shoppers-by-generation/