Live streaming global reach 2023

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During the third quarter of 2023, live streaming recorded an audience reach of almost 28 percent among internet users worldwide, down by the 28.5 percent recorded during the fourth quarter of 2022. In recent years, live streaming video content became one of the most popular types of video content consumed online, both for entertainment and functional purposes.

Share of internet users worldwide watching live streaming content on a weekly basis from 2nd quarter 2021 to 3rd quarter 2023

Characteristic	Share of respondents
Q3 2023	27.7%
Q2 2023	27.6%
Q1 2023	27.4%
Q4 2022	28.5%
Q3 2022	29.7%
Q2 2022	29.5%
Q4 2021	29.5%
Q3 2021	30.4%
Q2 2021	30.1%

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Release date

January 2024

More information

Region

Worldwide

Survey time period

Q2 2021 to Q3 2023

Age group

16-64 years

Special properties

among internet users who watch this type of content each week

Supplementary notes

No data available for missing quarters

Digital 2021: October, page 32
Digital 2022: page 54
Digital 2022: April, page 62
Digital 2022: October, page 62
Digital 2023: page 90

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