Share of consumers who make D2C purchases 2022

Veuillez noter que la page demandée n’est pas disponible dans la langue par défaut sélectionnée. Vous utilisez notre plateforme dans une autre langue maintenant.

The proportion of consumers worldwide who regularly make direct-to-consumer (D2C) e-commerce purchases from brands has increased significantly in recent years, from 49 percent in 2019 to 64 percent in 2022. This growth was likely influenced by the COVID-19 pandemic, with the introduction of mobility restrictions and high street closures in many regions around the world leading to growth in the e-commerce market generally.

Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022

Characteristic	Share of consumers
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

13,020 consumers

Age group

14-67 years

Special properties

consumers who regularly purchase directly from brands

Supplementary notes

The survey included 29 countries across six continents: Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, and the United States.

Citation formats