Instagram: emotions prevailing in posts relating to beauty brands 2023
Between January and September 2023, the most prevailing emotion in Instagram posts relating to selected beauty brands (Anastasia Beverly Hills, Benefit Cosmetics, Fenty Beauty, Huda Beauty, Rare Beauty, and Too Faced) was joy - with 78.3 percent of posts. Sadness was also measured as a social emotion in connection to Instagram beauty brands, with a significantly lower share of 4.9 percent.