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Most used social media channels for brand interaction in the U.S. 2023

Published by
Valentina Dencheva,
Mar 12, 2024
According to a survey among American internet users in 2023, Facebook was the most used social media channel for the purpose of brand interaction, with 61.5 percent of respondents choosing it. YouTube came second, with 60.3 percent of the total shares pointing towards the video platform as a brand interaction online space.

Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023

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Release date

March 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,500 respondents

Special properties

among working-age consumers

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Statistics on " Social media marketing in the United States "

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Overview

7

Creators

6

Artificial intelligence use

6

Consumer insights

8

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
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