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Main e-commerce website categories in Ghana 2022, by traffic

Published by
Doris Dokua Sasu,
Dec 15, 2023
In 2022, electronics was the most popular e-commerce website category in Ghana. The average monthly visits to electronics e-commerce websites stood at over nine million, followed by the category of general retail with approximately 1.9 million visits. Moreover, the health and beauty website traffic reached around 924,000.

Most visited e-commerce website categories in Ghana as of 2022

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Release date

August 2022

Region

Ghana

Survey time period

2022

Special properties

average monthly visits

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Statistics on " E-commerce in Ghana "

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Other statistics that may interest you E-commerce in Ghana

Overview

5

Online marketplaces and visitors

7

Payment systems

6

Consumer search and preferences

5

Jumia Food and online food delivery

4

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Topics

E-commerce in GhanaE-commerce in AfricaKey economic indicators of GhanaSocial media in GhanaInternet usage in Africa
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