Plenty of Fish brand profile in the UK 2023
When it comes to online dating users, brand awareness of Plenty of Fish is at 69 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plenty of Fish in the UK?
In total, 22 percent of UK dating service users say they like Plenty of Fish.
What is the usage share of Plenty of Fish in the UK?
All in all, 20 percent of dating service users in the UK use Plenty of Fish.
How loyal are the users of Plenty of Fish?
Around 15 percent of dating service users in the UK say they are likely to use Plenty of Fish again. Set in relation to the 20 percent usage share of the brand, this means that 75 percent of their users show loyalty to the brand.
What's the buzz around Plenty of Fish in the UK?
In November 2023, about 10 percent of UK dating service users had heard about Plenty of Fish in the media, on social media, or in advertising over the past three months.