APAC: consumer electronics shopping channel types by country 2022

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According to a survey from March 2022, 46 percent of the respondents in Japan used only physical stores to research and purchase consumer electronics. In comparison, using both online and offline shopping channels to research and purchase consumer electronics was most popular in other surveyed countries.

Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country

Characteristic	Research and purchase only in stores	Omnichannel	Research and purchase only online
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Release date

June 2022

More information

Region

Asia, APAC

Survey time period

March 2022

Number of respondents

6,350 respondents

Supplementary notes

*Data from before 2022 lockdowns.

Values might not add up to 100 due to rounding.

Original question: "Which best describes how you have researched the following categories over the last 3 months?"
"Which best describes how you have purchased the following categories over the last 3 months?"

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