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Number of podcast listeners in China 2016-2023

Published by
Lai Lin Thomala,
Dec 11, 2023
The number of podcast listeners in China was estimated to surpass 100 million with a 20 percent of year-over-year growth rate in 2022. Storytelling and conversational podcasts were the most popular content types among Chinese podcast audience.

User number and YoY growth of podcast market in China from 2016 to 2020 with estimates until 2023

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Release date

December 2021

Region

China

Survey time period

2016 to 2020

Supplementary notes

*Estimate.

The market size figure included the audiobook business revenue of general audio platforms and e-book platforms; excluded overseas service revenue.

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Overview

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Online audio usage

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User demographics

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Paying users

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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