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Preferred shopping channels for fashion among consumers in Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Jul 4, 2022
According to a survey conducted by Milieu Insight in June 2022, 44 percent of respondents in Indonesia purchased fashion items in roughly equal amounts from online and offline stores. In comparison, 29 percent of respondents indicated they shop mainly at physical retail stores.

Preferred store types for fashion items among consumers in Indonesia in June 2022

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Release date

June 2022

Region

Indonesia

Survey time period

June 2022

Number of respondents

1,133 respondents

Method of interview

Online survey

Supplementary notes

Original question: "Where do you usually shop for fashion (i.e. Clothes, bags, footwear, jewelry, spectacles etc.)?"

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