Czechia: leading FMCG brands by CRP 2022

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In both 2021 and 2022, Orion was the most popular FMCG brand in Czechia with 80 consumer reach points in 2021 and 69 points in 2022, followed by Kunín with 70 points in 2021 and 56 points in 2022, and VITANA with 61 points in 2021 and 56 points in 2022.

Ranking of FMCG brands in Czechia from 2021 to 2022, by consumer reach points (CRP)

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Release date

May 2023

More information

Region

Czechia

Survey time period

2021 to 2022

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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