Luxury consumers: social media activity related to brands Q3 2023, by age
A worldwide survey conducted with affluent consumers in the third quarter of 2023 found that younger consumers engaged more frequently with luxury related brands and services on social media. For consumers aged 40 and above, while social media interaction with luxury brands was less common compared to those aged between 18 and 39, some 45 percent of consumers were found to have liked or recommended a brand to a friend.