Top online impulse purchases by gender 2022

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Almost six in ten women surveyed in select countries worldwide said they mainly bought clothes or shoes online by impulse. Less than 40 percent of male respondents reported impulse online shopping in this category. For men, electronics was the most common impulse purchase via the internet, with roughly half of respondents.

Most common online impulse purchases worldwide as of February 2022, by gender

Characteristic	Men	Women
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Release date

March 2022

More information

Region

Worldwide

Survey time period

February 4 to 10, 2022

Number of respondents

11,002 respondents*

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level."

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